The First 30 Days in Retail: What Lottie's Meats Co-Founder Cassie Maschhoff Wishes She Knew

Lottie's Meats co-founder Cassie Maschhoff was recently interviewed by Target Accelerators about what she learned after launching Lottie's into Target stores. In the interview, Cassie talks candidly about how her expectations for launch day differed from reality-most founders picture an immediate rush of customers and social buzz, but she found that the first 30 to 90 days aren't always make-or-break moments. Instead, she emphasizes staying patient, learning the retailer's systems, understanding what levers actually move sales, and keeping communication open with retail partners. Cassie frames retail success as a long game-the brands that make it aren't necessarily the ones with the flashiest launch, but the ones that stay curious and keep optimizing over time.

Read the full interview here on Target Accelerators' Learning Center!