Lottie's x Healthy Hustle Spotlight Podcast

Lottie’s Meats co-founder Chelsey Maschhoff sits down for an interview to share how a sister-owned sausage brand built from a sixth-generation family pork farm becomes a category disruptor now heading into Target. Chelsey unpacks the operational strategy, brand positioning, and manufacturing realties behind scaling a high-growth meat brand.

In This Episode:

• Chef-Crafted Standards: How a culinary background shapes Lottie's standards for flavor, texture, and clean ingredients in a category that hasn't innovated in years.
• Winning Market Share: Why Lottie’s wins share from chicken sausage-not just traditional pork options.
• Pioneering a Female-First Brand: What it takes to build a female-first brand in a historically male-dominated aisle.
• Navigating Co-Packers: The challenges of operating as a woman-led team in a traditionally male industry, including managing 10+ copacker relationships.
• Lean Inventory Management: Running lean inventory in a perishable category while balancing food service versus retail demand.
• Scaling to Target: Why Lottie's stays fully self-funded-and the capital questions ahead as the brand scales into Target.

Catch the full episode on Spotify, Apple Podcasts, or wherever you stream your favorite podcasts!