Lottie's x Unit Economics Podcast

Chelsey & Cassie sit down with Unit Economics to discuss Lottie's Meats, a company built around a simple idea: making sausage feel like a product worth rethinking.

Chelsey & Cassie talk about what they saw when they looked at the category early on, why so much of the sausage aisle felt visually dated and operationally stagnant, and how they set out to build something more modern around whole-muscle cuts, a cleaner ingredient list, and a clearer point of view on quality.

The conversation delves into the early product development process, what it looked like to take recipes that worked in a kitchen and translate them into real production runs, and why the path to market ended up being more complicated than just making a better product.

The actual mechanics of the business are also covered in depth: the realities of working with multiple USDA facilities, why meat production creates constraints that a lot of other CPG brands never have to think about, what they learned very quickly about the economics of frozen DTC, and how retail, food service, farmers markets, and pop-ups each served a different purpose in helping them get the company off the ground.

This is a conversation about category positioning, supply chain complexity, and what it really takes to build a premium product in a part of the store where consumers are used to thinking mostly about price.

Listen here or wherever you get your podcasts!