From Family Farm to Target Shelves…In Just 2 Years

PREVIEWER - The sausage category has not changed much in a long time. Mystery cuts, unpronounceable ingredients, and branding that makes pork feel like an afterthought.

Cassie and Chelsey Maschhoff grew up on a sixth-generation pork farm. They knew exactly how good pork could be. And they noticed nobody was bringing that version to market.

Lottie's Meats is their answer- a chef-crafted sausage brand built on whole muscle cuts, real ingredients, and a simple conviction that pork deserves better. In two years they went from Denver farmers markets to hundreds of Target stores on the West Coast. We sat down with co-founder Cassie to talk about 550 in-person demos, what cash flow really looks like at scale, and why the best thing a founder can do is lose their ego early.

Read the full interview here to learn more about how Lottie's journey to Target shelves and check out the play-by-play Instagram!