Emerging Brands Podcast ft. Lottie's Meats

Having grown up on a sixth generation pork farm, Cassie Maschhoff spent a decade building a career in tech strategy and marketing at Google and Waze before returning to her family roots. Alongside her sister Chelsey, a Culinary Institute of America graduate and professional chef, she co-founded Lottie’s Meats. Together, they are elevating pork in a clean and creative way, transforming a traditional staple into a premium, protein packed sausage brand that brings both flavor and fun to the kitchen.

By blending professional culinary expertise with high level operations and marketing, Cassie and Chelsey have built a brand that prioritizes both quality and convenience. Cassie shares the story of how they merged their respective backgrounds in award winning kitchens and tech giants to launch a sister owned business that is now making waves in the premium meat category.

Inside the Episode:

• Cassie discusses how she and her sister are challenging the historically male dominated pork industry by bringing a fresh, sister owned perspective to a traditional category.
• How Chelsey’s culinary training and Cassie’s strategic background create the perfect foundation for a modern food brand.
• Insights into the operational side of scaling a premium brand into major retailers like Target and Misfits Market. 

Listen to the full episode here!